As Designer forTankfarm & Co. I leveraged my technical and graphic experience to elevate overarching apparel technique and conceptualize compelling legacy positioning the ultimate Americana and adventure lifestyle. Created notable campaigns to animate messaging and engage consumers in brand recognition journeys. Ideated and developed a campaign inspired byvintage travel posters, designed apparel with hidden messages to engage consumers in a “surprise and delight” apparel journey around the globe. Responded to sales/retail trend and reinforced brand DNA through re-innovating in military and fieldwork design elements.