JOHN PEARSON
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CONCEPT: A LAKESIDE GETAWAY

Concept developed for American Eagle Spring/Summer 2014. In contrast to the beach lifestyle that most brands use to market a Spring/Summer line, I wanted the collection to center around the colors, mood and overall aesthetic that a mountain lake would provide. Inspired by my own summer trips to the mountains growing up, the concept would utilize the colors and emotions of the woods to build on a heritage tradition rather than a flash-in-the-pan beach vacation.