JOHN PEARSON
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ATTICUS

As the key Graphic & Apparel Designer I conceptualized and developed new consumer facing positioning by evolving the punk rock lifestyle into a cohesive apparel line. Created design aesthetic and product, digital online presence, seasonal catalogs, merchandising collateral and print advertisements. Mastered technical expertise to develop apparel including shooting product and editorial photography, managing line sheet collection and catalog styling for retail buyers, and designing tech packs for accurate manufacturing execution.