As Creative Director I was central to building the brands lifestyle identity, apparel design and graphics. Proposed overarching strategic and creative vision to actualize racing legacy, develop new categories and promote collections. Sourced heirloom inspiration from the Ascot Raceway historical archives including original programs, vintage photos/posters and various pieces of ephemera and story tell the track’s legend into a modern lifestyle brand. Executed external partnership opportunities and authentic storytelling content to galvanize brand credibility amongst targeted consumers. Built Instagram identity grossing 16K+ followers, created engaging digital racing content in online Journal and partnered with other racing brands to build racing credibility and cultivate a strong presence at events. Directed a commercial aired on NBC Sports in 2015. Strengthened link between Ascot’s heritage and new underground racing landscape in an illustrative and powerful video for targeted consumers.