As Assoc. Director of Knits I utilized my expertise at the intersection of graphics, washes and design perspective to create a role focused on accelerating growth in men’s apparel while managing staff members across men’s knit top categories. Designed and forecasted trends for mass consumer appeal. Translated complex and high-end design techniques and trend into apparel design within fast fashion cost structure targeting a larger consumer demographic. Demonstrated creative problem solving by adapting premium fabric dyes and wash techniques into expertly replicated printed wash effects to maximize cost of goods. Provided ability for innovations to expand reach and deepen market penetration for a new cost effective consumer.